WHAT DOES LEGADO MEAN

Legado is a Spanish word that means legacy. Our name was selected as a result of looking at what we do. Our focus is on supporting elite sports professionals in building and protecting their image and brand online. To us that is how people will see you, interact with you and remember you and that’s all part of your legacy.

WE SPOTTED THE GAP

We invested time in speaking with Athletes and Sports professionals who were at the London 2012 Olympic Games and discovered there was a big space in off-field support in the area of personal branding, marketing. We realise that the same kind of expert knowledge and support is required outside of sport for up coming and high-profile athletes and sports professionals like they get in sport.

THE STARTING BLOCKS

We launched in late 2012 in Brisbane, we had previously been working with small and medium businesses creating websites, social media profiles, marketing and branding strategies. We had a MASSIVE passion for sport and switched to supporting Athletes, Sports Professionals and Organisations in the sports space. We cover this space by sharing and teaching simple marketing, branding and online skills to providing services for donging it for you.

Our strategy – KAIZEN

We believe in ongoing improvement and development, so we’ve addpoted KAIZEN as core part of our philosophy. The Japanese word KAIZEN simply means “change for better”, in Japanese dictionaries or in everyday use. The word refers to any improvement, one-time or continuous, large or small, in the same sense as the English word “improvement”.

Our Symbol – The Phoenix

We understand that in sport there are a number of cycles, transitions, phases and transformations. One of the biggest being the re-birth of Athletes and Sports Professionals after their time on the field. We know that what we do can help the re-birth process and it’s like a Phoenix rising from the ashes, we couldn’t think of a better symbol to help represent what we do.

After discussions with many athletes and sports professionals we discovered many are not being taught basic strategies and information about how to set up personal profiles professionally online to help build their profile or how to be able to put in place simple things that would be able to help them transition into business or work post a sporting career. This also included some athletes that were under various contract and who also had personal managers. Initially people think of us as sports managers, to clarify we are marketing and branding experts and we are here to change the game and create win-win-win situations for sports professionals, sponsors and their fans and followers. We are sharing simple ways that add value to each of these groups and in turn this means a better return on investment from both time and money that all 3 groups invest in different ways. If you want to give us a title we are Game Changers and Legacy Builders.

VISION

To inspire the generations to come through the legends, stories and loyal following of Elite Sports Professionals we support of the past and present and future.

MISSION

To lead the field in the space of branding, marketing and Media for Athletes and Sports professionals.

VALUES

Honour

Pride in who we are, what we do and stand for.

Loyalty

We’re here to support and be resilient through the tough times and celebrate the great

Celebrate

We acknowledge and respect the blood, sweat, tears, time and other sacrifices that are made to achieve greatness and realise the importance or appreciating the rewards, achievements and successes

Excellence

We are committed to your success

Inspire

We’re passionate about telling your story and creating awesome leaders and role models of tomorrow